000 00617 a2200277 4500
001 146923
020 _a0-582-45043-84
041 _aeng
080 _a658.57 And
245 _aCreative product development : a marketing approach to new product innovation and revitalisation
250 _a
260 _aLondon
260 _bLongman,
260 _c1975
300 _a281 p.
300 _c19 cm
490 _aWRC WRCBS 71 : 1961
100 _aAndrews, Bryan
700 _a
650 _a
650 _aProduct management
650 _aNew products
650 _aMarketing
942 _cBK
942 _2UDC
999 _c108871
_d108873