| 000 | 00623 a2200277 4500 | ||
|---|---|---|---|
| 001 | 79778 | ||
| 020 | _a0-7506-2240-711 | ||
| 041 | _aeng | ||
| 080 | _a658.82 Che | ||
| 245 | _aCreating powerful brands in consumer, service and industrial markets | ||
| 250 | _a2nd ed | ||
| 260 | _a | ||
| 260 | _bOxford : Butterworth-Heinemann, 1998 | ||
| 260 | _c1998 | ||
| 300 | _axiii,430 p. | ||
| 300 | _c23 cm | ||
| 490 | _a | ||
| 100 | _aChernatony, Leslie de | ||
| 700 | _aMcDonald, Malcolm | ||
| 700 | _a | ||
| 650 | _a | ||
| 650 | _aBrand name products | ||
| 650 | _aProduct management | ||
| 942 | _cBK | ||
| 942 | _2UDC | ||
| 999 |
_c104817 _d104817 |
||