000 00555 a2200265 4500
001 79633
020 _a0-13-084084-X12
041 _aeng
080 _a658.8 Rob
245 _aDirect marketing management
250 _a2nd intl.
260 _a
260 _bUpper Saddle River : Prentice Hall Intl., 1999
260 _c1999
300 _axviii,447 p.
300 _c23 cm
490 _a
100 _aRoberts, Mary Lou
700 _aBerger, Paul D.
700 _a
650 _a
650 _aMarketing management
942 _cBK
942 _2UDC
999 _c103855
_d103855