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Understading brands by 10 people who do / edited by

by Cowley, Don | .

Series: Edition: Language: English Publication details: London ; Kogan Page ; 1996Availability: Items available for loan: 1 Call number: 658.82 Und.

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Crossing the chasm : marketing and selling disruptive products to mainstream customers

by Moore, Geoffrey A | .

Series: Collins Business EssentialsEdition: rev. ed. Language: English Publication details: New York ; Harper Collins ; 2002Availability: Items available for loan: 1 Call number: 658.8Moo.

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