Pre test market research : simulated test market validity : when and how to use a system : benefits and limitations : transcript proceedings : an ARF midwest workshop, Hyatt Regency O'Hare, Chicago, June 2, 1988
Language: English Series: Publication details: New York ; Advertising Research Foundation, ; 1988Edition: Description: 156 p; 27 cmISBN: 0Subject(s): | Marketing research| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books
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Central Library, IITB Compact Storage - Basement Area | 658.8.012 Adv:88 | Available | C17B20 | 157707 |
Total holds: 0
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