New product development : its marketing research and management
Language: English Series: Publication details: Calcutta ; Oxford and IBH, ; 1987Edition: Description: xiv,323 p; 21 cmISBN: 81-204-0231-613Subject(s): | New products | Product management | Marketing researchItem type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | Central Library, IITB | 658.57 Mas(2) | Available | G49B22 | 153145 |
Total holds: 0
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