New product development : its marketing research and management

By: Mascarenhas, Oswald A.JContributor(s): Language: English Series: Publication details: Calcutta ; Oxford and IBH, ; 1987Edition: Description: xiv,323 p; 21 cmISBN: 81-204-0231-613Subject(s): | New products | Product management | Marketing research
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Books Books Central Library, IITB
658.57 Mas(2) Available G49B22 153145
Total holds: 0

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