Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Language: English Series: Publication details: Boston ; Harvard Business School Press ; 2005Edition: Description: xv,240 p; 24 cmISBN: 1-59139-619-0Subject(s): | New products , Market segmentation| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Central Library, IITB | 658.012Kim | Available | G48A27 | 207226 |
Total holds: 0
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