Measuring advertising effectiveness

By: Lucas, Darrell BlaineContributor(s): Britt, Steuart Henderson | Language: English Series: Udaiveer Shastri granthavali ; 10Publication details: New York ; : McGraw Hill Book, n.d. ; Edition: Description: xi,39 p; 22 cmISBN: 2Subject(s): | Advertising
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Item type Current library Call number Status Notes Date due Barcode Item holds
Books Books Central Library, IITB
Compact Storage - Basement Area 		659.1 Luc Available C17B21 51117
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