Motivation research in advertising and marketing

By: Smith, George HorsleyContributor(s): Language: English Series: Publication details: New York ; McGraw-Hill Book, ; 1954Edition: Description: xviii.242 p; 23 cmISBN: 0Subject(s): | Advertising-Research | Marketing | Advertising-Psychological aspects
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Books Books Central Library, IITB
659.1.01 Smi Available G50A09 50881
Total holds: 0

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