Viral loop : the power of pass-it-on

By: Penenberg, Adam LMaterial type: TextTextLanguage: English Publication details: London Hodder & Stoughton Ltd. 2009ISBN: 978-0-340-99594-5Subject(s): Marketing | Viral marketing | Word-of-mouth advertising | New business enterprises -- Computer networks | Social marketing | Online social networks
List(s) this item appears in: New Arrivals : Display Books List from 14/02/2022-20/02/2022
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Central Library, IITB
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659.14 Pen Available 248392
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