From brand vision to brand evaluation : strategically building and sustaining brands

By: de Chernatony, LesileContributor(s): Language: English Series: Publication details: Oxford ; Butterworth-Heinemann ; 2001Edition: Description: xv,293 p; 23 cmISBN: 0-7506-4614-4Subject(s): | Management | Brand name products , Advertising-Brand name products , Value added , Consumers-Attitudes
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Item type Current library Call number Status Notes Date due Barcode Item holds
Books Books Central Library, IITB
658.82DeC Available G50A05 216003
Total holds: 0

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