From brand vision to brand evaluation : strategically building and sustaining brands
Language: English Series: Publication details: Oxford ; Butterworth-Heinemann ; 2001Edition: Description: xv,293 p; 23 cmISBN: 0-7506-4614-4Subject(s): | Management | Brand name products , Advertising-Brand name products , Value added , Consumers-AttitudesItem type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library, IITB | 658.82DeC | Available | G50A05 | 216003 |
Total holds: 0
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