Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 58287

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240826105918.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240826|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Sales promotion

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)299191: Belch, George E Author 58058, Advertising and promotion : an integrated marketing communication perspective , 2013