Dynamic identities : how to create a living brand (Record no. 274983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00667 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230320163049.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190709b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-90-6369-339-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IITB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 741.6:655.23 |
| Item number | Nes |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nes, Irene Van |
| 9 (RLIN) | 9520 |
| 245 ## - TITLE STATEMENT | |
| Title | Dynamic identities : how to create a living brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Bis Publishers |
| Date of publication, distribution, etc. | 2013 |
| Place of publication, distribution, etc. | Amsterdam |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 223 p. |
| Dimensions | 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | The Arts |
| 9 (RLIN) | 2763 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commercial art |
| 9 (RLIN) | 2768 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Logos (Symbols) |
| General subdivision | Design |
| 9 (RLIN) | 9521 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 7543 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image |
| 9 (RLIN) | 9522 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, IITB | Central Library, IITB | General Stacks | 31/05/2019 | 5 | 2044.08 | 4 | 5 | 741.6:655.23 Nes | 245259 | 24/04/2023 | 12/01/2023 | 2725.44 | 31/05/2019 | Books |