Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory and applications

Zimbardo, Philip

Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory and applications - - Reading Addison-Wesley Pub., 1970 - ix,162 p. 21 cm - BSI 5686 : part - 5 : 1987 .

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Attitude Change
Behavioral assessment

301.151 Zim

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