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Global marketing : a market-responsive approach

Hollensen, Svend

Global marketing : a market-responsive approach - - London : Prentice Hall, 1998 1998 - xxxvi,604 p. 24.5 cm - .

ISBN: 0-13-261090-66

Subjects--Topical Terms:

Export marketing-Management
Marketing-Management

Universal Decimal Class. No.: 658.86:382 Hol

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