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Strategic marketing management : planning, implementation and control

Wilson, Richard M.S.

Strategic marketing management : planning, implementation and control - 2nd ed - Oxford : Butterworth Heinemann, 1997 1997 - xx,827 p. 29 cm - .

ISBN: 0-7506-2244-X11

Subjects--Topical Terms:

Marketing-Decision making
Marketing-Management

Universal Decimal Class. No.: 658.5 Wil

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