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Services marketing

Lovelock, Christopher H.

Services marketing - 3rd intl. - Upper Saddle River : Prentice Hall-Intl., 1996 1996 - xii,660 p. 24 cm - .

ISBN: 0-13-461377-521

Subjects--Topical Terms:

Marketing-Management

Universal Decimal Class. No.: 658.8 Lov

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