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Advertising : a behavioural approach for managers

Faison, Edmund W.J.

Advertising : a behavioural approach for managers - - New York John Wiley, 1980 - xiii,783 p. 23 cm - .

ISBN: 0-471-04956-57

Subjects--Topical Terms:

Advertising
Advertising-Psychological aspects

Universal Decimal Class. No.: 659.1 Fai

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