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Essentials of services marketing

Hoffman, K.Douglas

Essentials of services marketing - - Fort Worth : The Dryden Press, 1997 1997 - xxi,505 p. 23 cm - .

ISBN: 0-03-015217-822

Subjects--Topical Terms:

Marketing
Service industries-Marketing

Universal Decimal Class. No.: 658.8 Hof

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