Product juggernauts : how companies mobilize to generate a stream of market winners

Deschamps, Jean-Philippe

Product juggernauts : how companies mobilize to generate a stream of market winners - - Boston : Harvard Business School Press, 1995 1995 - xii,472 p. 24 cm - .

0-87584-341-75



Industrial management
Production management
Product management
Industrial management-Case studies

658.8 Des

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