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How to create profitable new products : from mission to market

Gruenwald, George

How to create profitable new products : from mission to market - - Lincolnwood : NTC Business Books, 1997 1997 - xxiv,487 p. 23 cm - .

ISBN: 0-8442-3353-610

Subjects--Topical Terms:

New products-Management
New products-Marketing

Universal Decimal Class. No.: 658.57 Gru

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