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Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing and field sales

Roman, Ernan

Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing and field sales - - Licolnwood NTC Business Books 1996 - xiii, 223 p. 23 cm - .

ISBN: 0-8442-3349-84

Subjects--Topical Terms:

Direct marketing

Universal Decimal Class. No.: 658.8 Rom

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