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Global marketing imperative

Czinkota, Michael R.

Global marketing imperative - - Lincolnwood NTC Business Books 1995 - viii,308 p. 23 cm - .

ISBN: 0-8442-3550-42

Subjects--Topical Terms:

Export marketing-Management
International business enterprises-Management

Universal Decimal Class. No.: 658.86:382 Czi

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