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Advertising management : concepts and cases

Mohan, Manendra

Advertising management : concepts and cases - - New Delhi : Tata McGraw Hill, 1989 1989 - xi,418 p. 23 cm - .

ISBN: 0-07-451780-518

Subjects--Topical Terms:

Advertising-Management

Universal Decimal Class. No.: 659.1 Moh

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