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Codes of advertising : fetishism and the political economy of meaning in the consumer society

Jhally, Sut

Codes of advertising : fetishism and the political economy of meaning in the consumer society - - London Frances Pinter, 1987 - ix,225 p. 21.5 cm - .

ISBN: 0-86187-584-20

Subjects--Topical Terms:

Advertising-Social aspects
Mass media

Universal Decimal Class. No.: 301.153 Jha

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