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Developing new products and repositioning mature brands; risk-reductioon system that produces investment alternatives.

Cafarelli, E.J.\

Developing new products and repositioning mature brands; risk-reductioon system that produces investment alternatives. - - Wiley, New York. 1980 - p.xii,253, 22.5cm. - .

ISBN: 2

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Universal Decimal Class. No.: 658.57 Caf (3)

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