Customer in the boardroom? : crafting customer-based business strategy
Bijapurkar, Rama
Customer in the boardroom? : crafting customer-based business strategy - Gurugram Penguin Random House 2023 - xxiii,269 p. 20 cm - IIM Ahmedabad business books .
First Published by Sage Publications Ltd. 2012.
978-0-143-46130-2
Management
Customer relations--Management
Strategic planning
658.4 / Bij
Customer in the boardroom? : crafting customer-based business strategy - Gurugram Penguin Random House 2023 - xxiii,269 p. 20 cm - IIM Ahmedabad business books .
First Published by Sage Publications Ltd. 2012.
978-0-143-46130-2
Management
Customer relations--Management
Strategic planning
658.4 / Bij