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Global marketing : a decision-oriented approach

Hollenson, Svend

Global marketing : a decision-oriented approach - 3rd ed. - New Delhi Pearson Education 2004 - xxxviii,717 p. 25 cm With CD-ROM

ISBN: 81-317-1195-1

Subjects--Topical Terms:
Management
Marketing--Management
Export marketing--Management

Universal Decimal Class. No.: 658.4 / Hol

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