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AMA marketing encyclopedia : issues and trends shaping the future (R)

Heilbrunn, Jeffrey

AMA marketing encyclopedia : issues and trends shaping the future (R) - - Chicago AMA/NTC Business Books 1995 - x,348 p. 23.5 cm - .

ISBN: 978-0-8442-3593-6

Subjects--Topical Terms:

Management
Marketing-Encyclopedias

Universal Decimal Class. No.: 658.8(03)AMA

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