Innovation strategies in new product development : balancing technological, marketing and complementary competencies of a firm
Rajkovic, Tanja
Innovation strategies in new product development : balancing technological, marketing and complementary competencies of a firm - - Frankfurt am Main Peter Lang 2011 - 188 p. 21 cm - European university studies ; 5 .
978-3-631-61963-6
Management
Technological innovations-Management , Competition
658.57Raj
Innovation strategies in new product development : balancing technological, marketing and complementary competencies of a firm - - Frankfurt am Main Peter Lang 2011 - 188 p. 21 cm - European university studies ; 5 .
978-3-631-61963-6
Management
Technological innovations-Management , Competition
658.57Raj