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Pursuit of new product development : business development process

Annacchino, Marc A.

Pursuit of new product development : business development process - - Amsterdam Elsevier/Butterworth-Heinemann 2007 - xii,512 p. 26.5 cm - .

ISBN: 978-0-7506-7993-0

Subjects--Topical Terms:

Management
Product management , New product

Universal Decimal Class. No.: 658.57Ann

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