Branding a store : how to build successful retail brands in a changing marketplace

Floor, Ko

Branding a store : how to build successful retail brands in a changing marketplace - - New Delhi Kogan Page India 2007 - 360 p. 23 cm - .

978-0-7494-5168-4



Business Management
House brands-Marketing , Brand name products-Marketing , Retail trade

658.82Flo

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