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Branding : a practical guide to planning your strategy

Randall, Geoffrey

Branding : a practical guide to planning your strategy - 2nd ed - New Delhi Kogan Page India 2004 - vii,184 p. 23 cm - .

ISBN: 81-7554-200-4

Subjects--Topical Terms:

Marketing
Brand name products , Marketing

Universal Decimal Class. No.: 658.82Ran

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