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Marketing and consumer research in the public interest

Marketing and consumer research in the public interest - - Thousand Oaks Sage Pub. 1996 - x,230 p. 22 cm - .

ISBN: 0-8039-7190-7

Subjects--Topical Terms:

Marketing research-Social aspects , Advertising-Social aspects , Consumer behavior , Public interest , Consumer education

Universal Decimal Class. No.: 658.8.012Mar

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