Understanding services management : integrating marketing, organisational behaviour, operations and human resource management
Glynn, William J.
Understanding services management : integrating marketing, organisational behaviour, operations and human resource management - - Chichester Wiley 1995 - xxvi,485 p. 23 cm - .
0-471-96066-711
Service industries-Marketing
Marketing
658.8 Und
Understanding services management : integrating marketing, organisational behaviour, operations and human resource management - - Chichester Wiley 1995 - xxvi,485 p. 23 cm - .
0-471-96066-711
Service industries-Marketing
Marketing
658.8 Und