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Marketing research : management, method and cases

Wentz, Walter B.

Marketing research : management, method and cases - 2nd ed - New York Harper and Row, 1979 - xii,770 p. 23 cm - .

ISBN: 0-06-047006-211

Subjects--Topical Terms:

Marketing research
Marketing research-Case studies
Marketing research-Statisticalmethods

Universal Decimal Class. No.: 658.8 Wen

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