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Marketing research : text and cases

Boyd, Harper W.

Marketing research : text and cases - 7th ed - Delhi : A.I.T.B.S. Pub. & Distr., 1996 1996 - xv,816 p. 23 cm - .

ISBN: 81-85386-16-119

Subjects--Topical Terms:

Marketing research

Universal Decimal Class. No.: 658.8.012 Boy

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